UAW Says Ford F-150 Lightning EV Sales ‘Tanking’: We Know Why
Ford seems to have given up on selling F-150 Lighting EV pickup trucks. Customers do not desire one for a clear reason.
Although Ford's EV sales are increasing by about 15% this year, the F-150 Lightning EV situation is hidden by this statistic.
Its third quarter of 2023 results show a staggering 45% decline.
This information relates to Ford's decision to eliminate one shift from the Lightning assembly line for "supply-chain disruptions and quality checks."
Could the cost of the F-150 Lightning be the cause?